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SUNNYVALE, Calif., October 23, 2000 - Mark Bercow has joined Atheros Communications as vice president of Marketing, it was announced
today by Rich Redelfs, president and CEO of the two-year-old firm whose "Radio-on-a-Chip" technology aims to provide wireless networking
technologies for the office and the home.
Mr. Bercow's responsibilities include overseeing the company's strategic marketing direction, product definition, business development,
positioning, messaging and marketing communications. He reports to Mr. Redelfs.
Most recently, Mr. Bercow was vice president of Strategic Alliances and Platform Development for Palm, Inc. He was responsible for the Palm OS
platform, as well as "The Palm Economy" whereby Palm's licensees, strategic partners, and third-party developers help the platform gain leadership
in the market. During his more than three years with Palm, Mr. Bercow was responsible for enlisting more than a dozen licensees, dozens of strategic
alliances, and over 100,000 registered third-party hardware and software developers. This co-dependent ecosystem between Palm and its partners has
made the Palm OS the leading handheld computing platform around the world.
"We are absolutely delighted to have Mark join us," said Mr. Redelfs. "Our breakthrough in wireless is much like the breakthrough that Palm provided
to the handheld market. Both are enabling technologies that will be used in a broad variety of business and consumer applications. Mark's success at
Palm makes him the ideal person to lead our marketing efforts to create and drive a whole new wireless ecosystem."
"Atheros represents to me an amazing convergence of breakthrough technology, a stellar gathering of some of the brightest wireless technologists in
the world, and a market that is ready to explode globally," said Mr. Bercow. "This is one of those rare opportunities where a company's technology-
the Atheros Radio-on-a-Chip- stands poised not only to have a major impact on an industry, but to potentially reconfigure the way people interact with
information technology and consumer electronics devices in the workplace and the home."
Prior to joining Palm, Mr. Bercow was director of Marketing for the cable access products division of 3Com Corporation; and before that, held strategic
marketing and management positions at Sun Microsystems, Chipcom Corporation and FirstFloor Software. Mr. Bercow holds a Bachelor of Science degree in
business administration from California State University, Northridge.
Atheros Communications was founded in May 1998 by leading experts in radio and signal processing from Stanford University, the University of California at
Berkeley, and private industry. The company's founding mission is to provide wireless networking technologies that drive transparent connections among all computing,
audio and video devices in the office and the home. Funded by venture capital firms August Capital, Foundation Capital and New Enterprise Associates, Atheros
currently employs over 75 people and has filed more than 20 wireless technology patents.
The recently introduced Atheros AR5000 chipset delivers true Radio-on-a-Chip (RoC) capabilities and represents a breakthrough over existing wireless chipset
technologies that cannot offer the same high performance and are far more complex and expensive. The highly integrated Atheros technology provides the first two-chip,
all-CMOS end-to-end system for next-generation 5-GHz wireless LANs.
Cheryl Patstone, 408-773-5344, cheryl@atheros.com
or Greg Wood, A&R Partners, 650-762-2838, gwood@arpartners.com.
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