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Atheros
ROCm Technology Teams With Eye-Fi to Unleash the Future
of Wireless Photo Sharing
High-Performance, Single-Chip Mobile Solution Enables
World’s First Wi-Fi Memory Card for Digital Cameras
SANTA
CLARA, Calif., Sept. 24, 2007 — Atheros
Communications, Inc. (NASDAQ: ATHR), a leading developer
of advanced wireless solutions, today announced that its
single-chip AR6001GL ROCm®
(Radio-on-a-Chip) mobile WLAN solution was chosen to
provide 802.11g connectivity in the world’s first
wireless memory card for digital cameras designed by
Eye-Fi, a company dedicated to helping people navigate,
nurture and share their digital memories. The highly
anticipated Eye-Fi Card is expected to debut this fall –
in time for the holiday season. The wireless memory card
for digital cameras will capitalize on Wi-Fi, making it
effortless for users to upload, save, share and print
photos, thereby removing virtually all obstacles to
instant photo sharing. This game-changing device will
revolutionize the way Wi-Fi is enabled in digital
cameras.
“Wi-Fi connectivity in digital
cameras is becoming more important as people
increasingly want to share photos with their friends and
families,” said Jonathan Gruber, In-Stat analyst. “By
integrating Wi-Fi with an SD memory card, Eye-Fi will
accelerate the adoption of wireless capabilities in
cameras by making it simple for users to share their
photos automatically.”
The time-consuming chore of dealing
with cables, cradles and card readers to transfer photos
leaves many images lingering inside digital cameras. The
Eye-Fi Card provides an effortless and ultra-convenient
way for users to send photographs directly from digital
cameras to home computers and online photo and social
networking sites for instant sharing or printing. In
addition to connecting to Wi-Fi networks, it also stores
photos just like a conventional SD memory card.
Atheros’ single-chip AR6001GL
802.11g delivers industry-leading reliability,
throughput and range, while satisfying the stringent
mobile requirements of low-power consumption and small
form factor. To deliver optimal power savings, the chip
uses advanced techniques, including Automatic Power Save
Delivery (APSD) and Atheros’ proprietary, low-power
sleep mode, resulting in substantially extended battery
life compared to competing WLAN solutions. Atheros’
AR6001GL passed Eye-Fi’s rigorous performance and power
tests prior to its selection as the Wi-Fi solution for
the memory card.
“Atheros’ ROCm Wi-Fi solution
allows us to offer the world’s first memory card that
enables wireless connectivity in virtually any digital
camera that uses SD media,” said Jef Holove, chief
executive officer of Eye-Fi. “Now consumers can set
their photos free automatically and experience a whole
new way of sharing and enjoying memories.”
“Eye-Fi and Atheros are bringing
innovation to the digital camera market. Our ROCm Wi-Fi
technology ensures the reliability and performance that
users will demand when uploading photos to their PCs or
Macs, and their favorite photo or social networking Web
sites,” said Sam Endy, vice president and general
manager of the mobile wireless business unit for
Atheros. “We are pleased that Atheros has been selected
as the provider of Wi-Fi connectivity in Eye-Fi’s
consumer-friendly, wireless memory card.”
All members of the ROCm family
offer full-speed, hardware-based security which is
compliant with the WPA™, WPA2™ and 802.11i standards.
The solutions also come with full driver support for
Windows Mobile CE 6.0 and Linux-based designs.
For more information about Atheros’
AR6001 ROCm family of chipsets see
http://www.atheros.com/pt/wlan_mobile.htm.
About
Atheros Communications, Inc.
Atheros Communications is a leading
developer of semiconductor system solutions for wireless
and other network communications products. Atheros
combines its wireless and networking systems expertise
with high-performance radio frequency (RF), mixed signal
and digital semiconductor design skills to provide
highly integrated chipsets that are manufactured on
low-cost, standard complementary metal-oxide
semiconductor (CMOS) processes. Atheros technology is
used by a broad base of leading customers, including
personal computer, networking equipment and consumer
device manufacturers. For more information, please visit
www.atheros.com or
send email to
info@atheros.com.
About Eye-Fi
Founded in 2005, the company is
dedicated to building products and services that help
consumers navigate, nurture and share their visual
memories. Eye-Fi’s patent-pending technology works with
Wi-Fi networks to automatically send photos from a
digital camera to online, in-home and retail
destinations. Headquartered in Mountain View, Calif.,
the company's investors include Opus Capital and Shasta
Ventures. More information is available at
www.eye.fi.
###
Atheros, the Atheros
logo and ROCm are trademarks of Atheros Communications,
Inc. All other trademarks mentioned in this document are
the sole property of their respective owners.
NOTE ON
FORWARD-LOOKING STATEMENTS:
Except for the
historical information contained herein, the matters set
forth in this press release, including statements
regarding the features, benefits and performance of
Atheros’ ROCm technology and the Eye-Fi Card; the
expected availability of the Eye-Fi Card this fall; are
forward-looking statements within the meaning of the
Private Securities Litigation Reform Act of 1995. These
forward-looking statements are subject to risks and
uncertainties that could cause actual results to differ
materially, including, but not limited to, the risks
detailed in Atheros' Annual Report on Form 10-K for the
year ended December 31, 2006 and its Quarterly Report on
Form 10-Q for the quarter ended June 30, 2007, as filed
with the Securities and Exchange Commission, and in
other reports filed with the SEC by Atheros from time to
time. These forward-looking statements speak only as of
the date hereof. Atheros disclaims any obligation to
update these forward-looking statements.
Dakota Lee, +1-408-720-5597, dakota@atheros.com,
For
analyst inquires contact: Deborah Stapleton of Stapleton Communications, Inc.,
+1-650-470-0200,
deb@stapleton.com
For Eye-Fi press contact: Mindy Whittington, Red Consultancy for Eye-Fi,
415-618-8811,
Mindy.whittington@redconsultancy.com |
